For The Love Of
Recognizing the increasing opioid overdoses and deaths in Orangeburg County, the Tri-County Commission on Alcohol & Drug Abuse’s prevention department implemented evidence-based prevention strategies designed to increase community knowledge and awareness of the risks in opioid misuse and proper medication storage and disposal. As much emphasis has been placed in the media on the opioid epidemic and proper medication storage and disposal for several years now, the TCCADA has explored and expanded other avenues of message content and exposure.
While opioid overdoses are considered a human problem, pets can be harmed or killed if owners leave out or don’t properly secure their drugs. In a paper published in PLOS ONE, scientists analyzed calls to a poison control hotline for pets, and found that owners made nearly 600 calls per year, on average, to report the accidental ingestion of opioids. Researchers found 5,162 cases of opioid poisonings in the United States were reported to the Animal Poison Control Center between 2006 and 2014. According to Geofencing data, there is an audience of 8,666 pet owners in Orangeburg County. While there are other problematic issues relating to prescription medications and pets, the goal for now is to increase awareness of the dangers for pets from human drugs and encourage proper disposal and storage of both human and pet medications.
With two distinctly different target audiences to reach and one awareness campaign, a cohesive message was developed to make the biggest impact. As everyone will do their best to protect something they love, the campaign combined each audience’s love into one message, “For the Love of.”